Week 7: Final Project Pitch

Honeysuckle

Spring - Orange Honeysuckle

Summer - Trumpet Honeysuckle

Fall - Bluevelvet Honeysuckle

Winter – Winter “Sweet Breath of Spring” Honeysuckle

Honeysuckle is a savory tasting natural brew made with the finest natural plants and flowers of America. The original tasting brew has a succulent honey flavor. There’s the straight Honeysuckle brew, then there’s the seasonal flavored brews for each season of the year. There’s Orange Honeysuckle for the gentle Spring, the Trumpet Honeysuckle for those long breezy Summer months, Bluevelvet Honeysuckle for the lounging Fall and the Piece de resistance, the “Sweet Breath of Spring” Winter Honeysuckle for the blustery Winter season.

My main focus is Winter “Sweet Breath of Spring” Honesysuckle. Winter Honeysuckle is a rich tasting slightly honey flavored brew. With its crisp and enticing aroma and the rich honey color, this isn't the average beer. This is an extraordinary and delicious tasting brew. It's not for the average person, its exclusive. You’ll find it in liquor stores where only the finest brews are sold.

Week 6 EOC: me times 3

Personal care products Suave deodorant, Curious perfume, and Cherry Blossom lotion.



Suave deodorant: I like it because it works really well for my body type and it has a fresh scent. its inexpensive and still gets the job done.
The market group for this product I believe is a range from teen girls to young adult women who either works or lives a semi active lifestyle.

"Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs."  - Page 177


Curious perfume: I like the smell and how long it lasts.
I believe the marketing range for this product is teen girls who want to impress the guys at school or go out and party and smell attractive and inciting.

Some companies use age and life-cycle segmentation, offering different products or using different marketing approaches for different age and life-cycle groups.  - Page  178

Cherry Blossom lotion: I like the smell of the lotion and how it feels on my skin. There isn't a sticky residue or any clumps. it smooths onto my skin and leaves my skin feeling fresh.
The target market for this product I believe is for teen girls.

Week 5: EOC Health Care reform

On September 23, 2010 new reforms under the Affordable Care Act begin to bring to an end some of the worst abuses of the insurance industry. These reforms will give Americans new rights and benefits.

Some of the new benefits include: More kids will be able to get health coverage, limitations on care and patients will be able to access more services without cost-sharing. These new reforms will apply to all new health plans and to plans that are renewed. Many new benefits have already happened. Rebate checks for seniors have been sent out for those in the Medicare donut hole and tax credits for small business. More rights will be starting now and will continue to be put into effect through 2014.

Under 18 years 74,101 8,661 65,440 47,906 44,257 209 3,890 22,109

25 to 34 years 39,868 10,713 29,154 25,814 24,009 18,193 2,160 4,460

55 to 64 years 32,191 4,095 28,096 24,255 21,701 15,989 3,276 6,122

65 years and over 36,035 541 35,494 21,904 13,086 9,912 9,918 33,982

Native 259,545 34,380 225,165 182,447 160,116 82,218 24,524 72,653

Foreign-born 37,279 12,615 24,664 19,243 17,036 10,932 2,542 7,617

Naturalized citizen 14,538 2,384 12,154 9,562 8,321 5,672 1,415 4,100

Not a citizen 22,741 10,231 12,510 9,681 8,715 5,261 1,127 3,517

Northeast 54,139 6,648 47,491 38,790 34,621 17,965 4,696 14,706

Midwest 65,491 7,458 58,034 48,742 42,787 21,860 6,361 17,100

South 108,030 20,486 87,544 69,209 60,912 32,753 9,267 30,100

West 69,163 12,403 56,760 44,949 38,832 20,572 6,741 18,364

While Congress has actually taken little action on health care reform, there has been no shortage of discussion on Capitol Hill. This year alone Congress has considered more than 100 bills on health care that range from two pages to more than 200 pages.

Table 1Canadian Survey of Physicians:Average Weeks Waited by Patients (by Specialty)

B.C. N.B. Nfl. Man. N.S.

Plastic surgery 13.2 36.2 37.0 11.0 26.3

Gynecology 8.4 10.9 5.3 9.0 9.6

Ophthalmology 11.6 5.2 2.9 12.8 10.7

Otolaryngology 12.2 7.2 n/a 7.0 14.7

Generalsurgery 4.0 2.5 8.0 8.2 4.0

Neurosurgery 4.2 8.3 9.0 10.5 5.8

Orthopedic 15.8 14.6 18.5 20.6 19.7

Cardiology 14.0 10.0 42.6 14.7 26.0

Urology 8.3 13.2 5.0 6.7 7.1

Internalmedicine 5.5 4.5 2.2 3.3 2.0

http://pubdb3.census.gov/macro/032007/health/h01_001.htm

http://www.healthcare.gov/law/introduction/index.html

http://www.cato.org/pub_display.php?pub_id=1044