Week 7: Final Project Pitch

Honeysuckle

Spring - Orange Honeysuckle

Summer - Trumpet Honeysuckle

Fall - Bluevelvet Honeysuckle

Winter – Winter “Sweet Breath of Spring” Honeysuckle

Honeysuckle is a savory tasting natural brew made with the finest natural plants and flowers of America. The original tasting brew has a succulent honey flavor. There’s the straight Honeysuckle brew, then there’s the seasonal flavored brews for each season of the year. There’s Orange Honeysuckle for the gentle Spring, the Trumpet Honeysuckle for those long breezy Summer months, Bluevelvet Honeysuckle for the lounging Fall and the Piece de resistance, the “Sweet Breath of Spring” Winter Honeysuckle for the blustery Winter season.

My main focus is Winter “Sweet Breath of Spring” Honesysuckle. Winter Honeysuckle is a rich tasting slightly honey flavored brew. With its crisp and enticing aroma and the rich honey color, this isn't the average beer. This is an extraordinary and delicious tasting brew. It's not for the average person, its exclusive. You’ll find it in liquor stores where only the finest brews are sold.

Week 6 EOC: me times 3

Personal care products Suave deodorant, Curious perfume, and Cherry Blossom lotion.



Suave deodorant: I like it because it works really well for my body type and it has a fresh scent. its inexpensive and still gets the job done.
The market group for this product I believe is a range from teen girls to young adult women who either works or lives a semi active lifestyle.

"Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs."  - Page 177


Curious perfume: I like the smell and how long it lasts.
I believe the marketing range for this product is teen girls who want to impress the guys at school or go out and party and smell attractive and inciting.

Some companies use age and life-cycle segmentation, offering different products or using different marketing approaches for different age and life-cycle groups.  - Page  178

Cherry Blossom lotion: I like the smell of the lotion and how it feels on my skin. There isn't a sticky residue or any clumps. it smooths onto my skin and leaves my skin feeling fresh.
The target market for this product I believe is for teen girls.

Week 5: EOC Health Care reform

On September 23, 2010 new reforms under the Affordable Care Act begin to bring to an end some of the worst abuses of the insurance industry. These reforms will give Americans new rights and benefits.

Some of the new benefits include: More kids will be able to get health coverage, limitations on care and patients will be able to access more services without cost-sharing. These new reforms will apply to all new health plans and to plans that are renewed. Many new benefits have already happened. Rebate checks for seniors have been sent out for those in the Medicare donut hole and tax credits for small business. More rights will be starting now and will continue to be put into effect through 2014.

Under 18 years 74,101 8,661 65,440 47,906 44,257 209 3,890 22,109

25 to 34 years 39,868 10,713 29,154 25,814 24,009 18,193 2,160 4,460

55 to 64 years 32,191 4,095 28,096 24,255 21,701 15,989 3,276 6,122

65 years and over 36,035 541 35,494 21,904 13,086 9,912 9,918 33,982

Native 259,545 34,380 225,165 182,447 160,116 82,218 24,524 72,653

Foreign-born 37,279 12,615 24,664 19,243 17,036 10,932 2,542 7,617

Naturalized citizen 14,538 2,384 12,154 9,562 8,321 5,672 1,415 4,100

Not a citizen 22,741 10,231 12,510 9,681 8,715 5,261 1,127 3,517

Northeast 54,139 6,648 47,491 38,790 34,621 17,965 4,696 14,706

Midwest 65,491 7,458 58,034 48,742 42,787 21,860 6,361 17,100

South 108,030 20,486 87,544 69,209 60,912 32,753 9,267 30,100

West 69,163 12,403 56,760 44,949 38,832 20,572 6,741 18,364

While Congress has actually taken little action on health care reform, there has been no shortage of discussion on Capitol Hill. This year alone Congress has considered more than 100 bills on health care that range from two pages to more than 200 pages.

Table 1Canadian Survey of Physicians:Average Weeks Waited by Patients (by Specialty)

B.C. N.B. Nfl. Man. N.S.

Plastic surgery 13.2 36.2 37.0 11.0 26.3

Gynecology 8.4 10.9 5.3 9.0 9.6

Ophthalmology 11.6 5.2 2.9 12.8 10.7

Otolaryngology 12.2 7.2 n/a 7.0 14.7

Generalsurgery 4.0 2.5 8.0 8.2 4.0

Neurosurgery 4.2 8.3 9.0 10.5 5.8

Orthopedic 15.8 14.6 18.5 20.6 19.7

Cardiology 14.0 10.0 42.6 14.7 26.0

Urology 8.3 13.2 5.0 6.7 7.1

Internalmedicine 5.5 4.5 2.2 3.3 2.0

http://pubdb3.census.gov/macro/032007/health/h01_001.htm

http://www.healthcare.gov/law/introduction/index.html

http://www.cato.org/pub_display.php?pub_id=1044

Week 4 EOC: Advertising is based on happiness

Happiness- After my experience I was offered a chance to get a brand new phone that had just come out. It was called the G1. It was a Google phone. I was excited to have a new phone and I was hoping it would work properly and not give me any problems. I got the new phone and I took some time getting used to it. It was completely different to what I was used to. It was a touch screen, there were apps I could buy and interactive games I could play. There were some of the same apps that my Sidekick could do to such as the calculator and the calendar but other than that it was all new. I never had a problem with my G1. I never had to call in to the customer service for any problem and I had that phone for a year and a half before I got a new one. I loved the G1 and was very happy with it the entire time I had it.

Dissidence- I bought a cell phone a few years ago that I had wanted for a long time. It was a sidekick. It wasn’t the exact sidekick that I had wanted but it was a sidekick and I had wanted one for a while. I liked having one and I liked telling people I had one. There was a problem though, it didn’t work properly. There was a hardware problem and every time I would set it down it was shut off. Sometimes there were times when it wouldn’t turn on at first and it would take forever to turn on. I had called T-Mobile and they had sent me several replacements but I still seemed to have the same problem. Then I was told that there was a technical problem with my particular brand of Sidekick and there was a total recall of the phone. Needless to say I ended up getting a completely different phone eventually after a year of dealing with problems. Even though I had wanted it really bad it probably wasn't a good decision to buy it just for that reason. I should have looked into the technical aspect of it first.

Week 3 EOC: Internet privacy vs market research

Internet privacy advocates object to cookies for a wide variety of reasons. Before the upgrades of popular browsers like Netscape and Microsoft Internet Explorer, cookies were placed anonymously and without alerting the user. Next, information from the cookie was transmitted to the website, again without the user's knowledge

The internet uses cookies for a wide variety of uses. Before upgrades of browsers that control the uses of cookies, the cookies were placed on the computer without alerting the user. Information was also transmitted from the cookie back to the website in the same manner. Even if there were websites that warned the used of cookies it wasn’t clear where they were coming from and in websites where there were many cookies it was hard to decipher them all.

"the cookie is stored in the user's computer without her consent or knowledge" Mayer-Schonberger

"who do online research on controversial areas such as abortion, birth control, capital punishment, or gun control might find themselves subjected to harassment from special-interest groups" Dyrli

OPS "gives users control over their Personal Profile and the ability to manage which personal information gets disclosed or withheld from a particular Internet sites. As a result, individuals can respond to requests from Internet sites for personal information with all, some or none of the requested data." Netscape Press Release, May 27, 1997

http://www.cookiecentral.com/ccstory/cc3.htm

Week 3 EOC Making Money for Good.

Boys and Girls Clubs of America

The Boys and Girls Club was founded in 1906, and it serves more than 4.8 million youth in more than 4,300 club locations. The Boys and Girls Club works to build up young adults, especially the ones who need it most to be able to create a life for themselves and reach their full potential. Boys and Girls club has proven recognized programs that addresses today’s most important and pressing youth issues and teaches the youth to overcome and adapt and succeed in life. They have programs that range from education, the environment and health, to the arts, alcohol and drug prevention, gang prevention and leadership.

http://www.charitynavigator.org/_gfx_/images/expense_legend.gif

http://www.charitynavigator.org/_gfx_/images/revex_legend.gif

Week 2 EOC: Boston Consulting Group

Star – Nintendo Wii

Cash Cow – Nintendo DS

Question Mark – X-Box 360

Dog – PC games

 “Be a part of the most exciting and innovating computer entertainment in North America. Sony Computer Entertainment America LLC (SCEA) markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one console, the PlayStation 2 and PlayStation 3 computer entertainment systems and the PlayStation Portable”   GameSetWatch

People see the Sony symbol and automatically expect a great device and they have delivered. All over the world there are people playing Sony consoles and telling their friends.

“This time with Xbox 360, we've got the experienced team, we've shipped a lot of console games and built some incredible franchises. “
J Allard
Microsoft Corporate Vice President on unveiling of the games console.

Microsoft is strongly advertising and hoping their products will be popular and hopes to get great sales.

“We found that the Nintendo Wii was a very social, all-the-family-together experience; whereas other consoles, where people tend to play more hardcore and sometimes more violent games, tends to get banished to the children's bedroom.”  The Independent

Nintendo Wii has an all around audience of people to play the system. Its family friendly and interactive.

http://www.vgchartz.com/

http://www.daylife.com/quote/05JEgY30Vyg5z?q=Wii

http://www.allgreatquotes.com/xbox_quotes.shtml

http://timesofindia.indiatimes.com/topic/quote/00Mf2mP1IC1sA?q=sony+psp

EOC Week 1: Excellent customer service

“We decided if we can put all the money possible into our customer service, word of mouth will work in our favor.” Aaron Magness, Marketing and Introduction Page 3. I once bought a CD from a store, brand new and the case was never opened. I went home and when I opened the case I found that the CD was broken, there was a crack in the CD. I called the store and the person I talked to was very nice. She said that I could call the company who made the CD or I could come into the store within the next week and they could take care of the problem for me. I went to the store a few days later, but I forgot my receipt. When I got to the counter the woman said it was no problem, they just used my phone number to see the time I made the purchase because I used a card. They told me that I could either get a refund of the amount for the CD or I could make an exchange. I still wanted the CD so I said I would make an exchange. They had someone bring me a replacement CD and they rang it up and I was free to go. They were helpful, understanding and responsible. I had no problems with any of the people I dealt with and no managers had to be called. It was a great experience. I would definitely go back there again and again because of the way they handled that situation. I’ve told several people of my experience and they were impressed that I had no problems, even without my receipt.

Week 1 EOC: My Voice

I am an up and coming professional photographer.  I love to capture emotion and interest in a photograph. Photography has been a hobby and a passion for me since I was younger. Every new photograph brings something new.  Whether I’m outdoors or indoors there is a moment to capture in time.  Being in nature is one of my favorite past times and I enjoy shooting in outdoor locations. I like to manipulate the natural light and properly use the natural landscapes around me to make a photograph that means something to me and that shows the beauty of life around us that sometimes is unappreciated. I like to let the land speak to me and let that guide me in what direction I go when shooting. Taking a photograph isn’t as easy as simply pushing a button. There’s skill involved and I love to learn new ways on how to use my skills and better myself as a photographer. Each photo has a story, or a point of view. Sometimes the hidden meaning is the main focal point and you have to read into the photograph itself to determine what you think the photo is supposed to mean. Other times there isn’t a meaning it was simply a moment captured in time at the right moment that leaves a mark.