Star – Nintendo Wii
Cash Cow – Nintendo DS
Question Mark – X-Box 360
Dog – PC games
“Be a part of the most exciting and innovating computer entertainment in North America. Sony Computer Entertainment America LLC (SCEA) markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one console, the PlayStation 2 and PlayStation 3 computer entertainment systems and the PlayStation Portable” GameSetWatch
People see the Sony symbol and automatically expect a great device and they have delivered. All over the world there are people playing Sony consoles and telling their friends.
“This time with Xbox 360, we've got the experienced team, we've shipped a lot of console games and built some incredible franchises. “
J Allard
Microsoft Corporate Vice President on unveiling of the games console.
J Allard
Microsoft Corporate Vice President on unveiling of the games console.
Microsoft is strongly advertising and hoping their products will be popular and hopes to get great sales.
“We found that the Nintendo Wii was a very social, all-the-family-together experience; whereas other consoles, where people tend to play more hardcore and sometimes more violent games, tends to get banished to the children's bedroom.” The Independent
Nintendo Wii has an all around audience of people to play the system. Its family friendly and interactive.
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